Pay what you want for the new Radiohead release, ‘In Rainbows’

October 1, 2007

In a very interesting turn of events, Radiohead are offering downloads of their new release, ‘In Rainbows’, on a ‘pay what you want’ model, including the option of getting it for free. Yes, free. This could be the real ‘taste test’ for such a model to be implemented universally – essentially circumventing any piracy issues. With piracy being as rampant as it is and no visible means of preventing it, relying on DRM or other means is practically a useless and costly measure.

Going to a model based on the end-users ability, honesty and willingness to support the artists they like is an idealist approach – but it may be the only one we have left….